Friday, March 8, 2019

Should P&G take Gillette name off Patriots'…

Should Procter & Gamble consider stripping its razor brand name off Gillette Stadium in Boston in the wake of New England Patriots owner Robert Kraft's legal troubles?

That's what more than 13,000 signers of an online petition are urging the Cincinnati-based consumer products giant to do. The appeal is circulating on Change2, a petition-oriented social media site.

Kraft was charged in February with two misdemeanor counts of soliciting prostitution following a police investigation of a Jupiter, Florida, spa. The team has denied its owner did anything illegal.

Kraft's charges came weeks after P&G's latest venture into "woke" advertising that urged men to stand up against "toxic masculinity."

The polarizing ad calls out sexual harassment and bullying by men and twists Gillette's classic slogan "The Best A Man Can Get" into urging them to be "the best they can be."

Florida spa investigation: Ex-Citigroup President charged in Florida spa investigation allegedly tied to Robert Kraft

Robert Kraft investigation: What's next for the Patriots owner

The new campaign, called 'We Believe,' is P&G's latest foray into brand messaging that incorporates a social message to reach consumers in a more meaningful way. 

P&G has a contract through the 2031 season to keep the Gillette name on the Boston stadium.

Company officials declined to comment on the petition or the Kraft controversy.

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SportsPulse: Will Robert Kraft face actual jail time? Will the video inside the spa ever be released? A.J. Perez breaks down what's next for the Patriots owner legally. USA TODAY

Follow Alex Coolidge on Twitter: @alexcoolidge.

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